The Ukrainian dual-system stand-up pouch that offers two products in one pack | Article
Duopack is a flexible packaging solution for stand-up pouches that features a partition dividing the products into two distinct parts, allowing them to be dispensed individually or at the same time depending on the application.
Duopack was created in 2018 by a team of Ukrainian entrepreneurs. Start-up founder Oleksandr Grytsenko develops Duopack’s dual-packaging system, along with its “Buy Ukraine” campaign to rally the packaging industry in support of Ukraine after the invasion Russian.
Double consumer comfort
Duopack offers a variation on the traditional stand-up pouch design: a division that isolates products from each other, allowing them to be packed in the same pouch without coming into contact. Products can be packed in equal volumes or in varying quantities, such as 30:70 or 40:60.
“After going through a long process of patenting in all countries of the world, there are already patents for the industrial design of Duopack in countries such as Ukraine, United States, China, India, European Union, Turkey and Egypt,” Grytsenko said. we. He adds that Duopack can be used to offer a combination of products in one flexible pouch for all applications.
For foods, this could include sauces like ketchup and mustard, allowing the consumer to dispense them simultaneously or separately from the same sachet. Grytsenko says this provides a quick and convenient solution for consumers, especially at fast food outlets and at events such as music festivals or sprot matches. Additionally, it could help save time and improve hygiene when preparing food at home and in commerce, as sauces or other products like olive oil and vinegar can be dispensed from a single Duopack sachet without the need to locate and handle multiple bottles.
As Grytsenko notes, “the consumer has the right to choose whether to use the two products separately or together.” This introduces an additional level of flexibility for consumers, which could improve their experience of a restaurant, event or product.
Grytsenko also claims that Duopack could improve the convenience of personal care products like liquid soaps and cosmetics for consumers. For on-the-go or travel consumers, Duopack is seemingly lightweight, saves space, and eliminates the need for multiple bottles or rigid containers.
As with household cleaning products, Duopack can be used for detergents, allowing consumers to combine or differentiate products based on, for example, load type. It also helps to get the dosage right, potentially reducing product waste and saving money in the long run.
“Duopaсk’s innovative and creative look and design simply entices the consumer to take the product into their own hands,” says Grytsenko, adding that Duopack’s shelf appeal encourages quick purchasing decisions. Additionally, the intuitive nature of the dispensing system further encourages consumers to engage with Duopack, especially in fast-paced environments like restaurants and events where convenience is key.
Combining sustainability and creativity
According to Grytsenko, Duopack also has several advantages for brands. In the personal care segment, this allows brands to ensure that products with complementary properties like shampoo, conditioner or hair dye are purchased together to maximize effectiveness.
For applications that require products to be mixed just before use – such as epoxy resins or herbicides – Duopack offers brands a way to showcase these products together while ensuring they don’t mix too soon. Grytsenko explains that this makes the products safer to handle during transport, warehouse storage, on shelves and for customers.
Moreover, “a manufacturer with several products in its range, without investing money in the development of new flavors, can launch a new brand on the market using two existing products without mixing them. The process of mixing itself in various proportions remains with the consumer. This can enable unique product combinations that help brands stand out and engage consumers through creative marketing programs that play on the double-pack format.
Brands can also differentiate themselves by design with Duopack, according to Grytsenko. The surface of the Duopack pouch can be “easily and completely covered” with images, text or other design features, while the filling process helps the pouch retain its size and shape.
“Flexible packaging has always had and will continue to have an advantage over rigid plastic, glass and aluminum packaging,” adds Grytsenko. “In general, flexible packaging is one of the cheapest types of packaging.”
From a sustainability perspective, Grytsenko claims that Duopack flexible packaging has a lower environmental impact than rigid packaging types due to its reduced weight both from a distribution point of view and in the case where, when the right infrastructure is in place, they are collected for recycling. The dual design and function of packaging also has the potential to make production lines more efficient, reducing environmental and financial costs for businesses.
“Biodegradable films have already been invented which can be effectively used in the production of Duopaсk,” according to Grytsenko. This could help address the end-of-life challenge of soft plastics, which are considered difficult to recycle.
“Duopack is the continuation of the trend of dual packaging and the next step in the development of flexible packaging doy-pack pouches”, says Grytsenko. “This format matches the current areas of functionality, healthy lifestyle, e-commerce format and more.”
The importance of buying Ukrainian
As the war continues in Ukraine, one of the most important ways for the packaging industry to support its Ukrainian colleagues is to stimulate, invest and buy from Ukrainian companies. Grytsenko says that the packaging industry can support Duopack, a Ukrainian start-up, by providing “help in finding investors and specialists ready to develop the Duopack project”.
Duopack also launched the “Buy Ukrainian” project to support relief efforts in Ukraine. As part of this initiative, Duopack is planning a smoothie product for its double flat bottom pouches in blueberry and orange flavors, with the intention that the colors of the design match the Ukrainian flag. The company launched a LinkedIn page to facilitate “additional assistance of all specialists of the packaging industry, as well as other industries, in the promotion of all Ukrainian products”.
The next steps for Duopack are closely linked to supporting Ukraine during and after the war. Grytsenko concludes: “After searching for parties interested in the development of the Duopaсk project, the production of packaging lines for bottling and filling with two different products will be launched.
“The investor or investors must undertake, within 5 years from the start of the activity, to send 50% of the profits received to charity in Ukraine for its post-war restoration.”
To join the Buy Ukrainian LinkedIn page, please follow this link: https://www.linkedin.com/groups/9182383/