Intuit Mint’s latest brand campaign, and our credit system is down – how can we fix it? – Detachable sheet

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Acquire Podcast Ep. 6: Ice Cream, Puppies, and Financial Ease with Intuit Mint’s Latest Brand Campaign

In Episode 6 of Acquire, Tearsheet’s Marketing Podcast, host Rebecca Alma Cohen, Head of Tearsheet Studios, talks to Jack Rubin, Vice President of Marketing, Partnerships and Ad Operations at Intuit Mint.

Jack recently ran their latest major brand campaign, It’s time to strike. He talks about how they want consumers to feel when they think about this campaign — the challenge we all face, which is to first be aware of our spending habits.

Read/listen more

Our credit system is broken – now how can we fix it?

Assessing financial identity has been a work in progress for decades. And the goal of the credit risk industry has been and always will be to enable fair access to credit for all.

However, as Sarah reflects on her career path as a credit risk professional in the US consumer lending industry, the creation of VantageScore, and the exploration of credit risk analysis at scale world at Nova CreditShe realized one thing:

“The modern consumer credit system is broken.”

Learn more (sponsored by Nova Credit)

Just look at the charts

1. Follow the word and foster authentic inclusion

Source: Theodora (Theo) Lau

2. Looking for potential fintech co-founders?

Source: Rex Salisbury

today’s stories

Will JPMorgan separate the roles of chairman and CEO?
JPMorgan offered a rare glimpse into its preparations in a securities filing that said a “substantial majority” of investors wanted Jamie Dimon to stay on as non-executive chairman when he steps down as chief executive (FinancialTimes)

Square Unveils New POS System for SMBs
Software company Square has announced the next generation of Square Stand, the popular iPad-based point-of-sale product for small business users (PYMNES)

Bank Marketing Salary Trends for 2022
Some of the most in-demand marketing jobs in banking are creatives who can develop an intuitive and engaging user experience — overall marketing compensation is high, especially for CMOs and CMOs (The financial brand)

Sooner than later – the launch of the basketball league in crypto
The National Basketball Association (NBA) is digging deeper into Web3, revealing plans for NFTs in a series of April 7 trademark filings made public (CoinDesk)

Stay ahead with Outlier – Exclusive content program for Tearsheet members only and join the leading financial services and fintech innovators who read us every day.

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