Human hologram instant messaging system for betting operators and affiliates

by Analytics Insight

December 9, 2021

Some operators have already started to integrate hologram technology into their infrastructure.

Advances in technology are starting to look like what we see in sci-fi movies: holograms are one of them. Although this technology was not developed directly for the iGaming industry, we will see its early examples at online casino sites and bookmakers in Canada. In addition, it will happen sooner than expected: some operators have already started to integrate hologram technology into their infrastructure. So what exactly is this technology and how does it work? Does it really look like 3D holograms in sci-fi movies? Below we answer all of these questions for you.

2Mee – Facee

To explain how hologram technology works, let’s first talk about the companies that offer them. 2Mee is a company founded in 2012 to combine augmented reality (AR) with holograms. Although it has a vision ahead of its time, the company’s first prototype development takes place in 2018. The technology developed by 2Mee is called “Facee” and is designed to send instant messages across all devices. can connect to the Internet.

The company originally designed Facee to improve messages for marketing purposes. Research shows that 90% of marketing messages fail to reach the target audience because the traditional message design does not contain any remarkable features. The company claims that its holographic messaging technology delivers up to 650% better results. Plus, using it isn’t a difficult task – you don’t need to have a studio or a green screen. No matter what industry you work in, you can start sending holographic messages to your customers with a simple download – the integration is complete in hours.

So what do these messages look like? It should be noted that Facee cannot create real holograms i.e. cannot create 3D images that can be viewed from any angle like in sci-fi movies. However, that’s not to say it’s not impressive because, at first glance, the message sent really seems to come off the screen.

You can use a virtual avatar or a real person to send a Facee message. Likewise, messages using only the face or the whole body can be created. You make a recording containing your message, and when you send it to the recipient, it is displayed in a certain corner of the device without taking up the entire screen. It’s a little difficult to describe what the messages look like without seeing them but imagine a face reaching out from the lower right corner of your cell phone and starting to speak: the effect created is very impressive and looks like a real one. 3D image at first glance.

Triggy – Personalization engine

Triggy is a Swedish company founded in 2017 to provide infrastructure services to bookmakers. Rather than offering a full betting platform as is usually the case, it offers technology that enhances and personalizes existing platforms. The technology he uses is called the ‘personalization engine’, and when a bookmaker migrates to this system, he gets:

Live score: Instant results, statistics and odds for live betting.

NextBets: Personal betting suggestions based on user data.

Contextual banners: Personal banners with live odds from multiple sources.

BetAlerts: Personalized and personalized alerts on odds, scores and playing time.

If you own a bookmaker site, when you switch to the Triggy infrastructure, you start to offer a much more complete and customizable service in terms of live betting. Your customers can personalize their preferences and notifications, and machine learning technology can give them personalized recommendations. It is also possible to add new functionality to this infrastructure with various plug-in widgets. This is where 2Mee – Facee technology comes in: Triggy recently announced that it will add 2Mee holographic messages to its platform.

Holograms giving betting tips

Bookmakers using the Triggy platform will now be able to use hologram technology for the marketing messages they send to their members. The extent of this will be entirely determined by the bookmaker: for example, after you register, the site CEO may appear in person in the lower right corner of the screen to thank you, or a pretty woman may appear on the screen. screen while you place a bet and offer a new bonus. The content and scope of the messages will be determined by who sent them, but we are sure of one thing: it will be a very immersive experience.

Better yet, you can use this technology on mobile phones and desktop computers. In other words, you can receive holographic messages regardless of device model or operating system. Since these are just video recordings, they can work even on devices with little hardware power. The holographic messages will make betting and casino games much more enjoyable and offer a whole new way to interact with players.

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